Kamis, 03 Desember 2009

Delusional Branding Campaigns and Me

Marketing people and companies go on and on about brands. Unfortunately, most have little to no clue about how powerful brands are actually built. They think you do it with "branding" campaigns.

At some point, every too-big company gets the irresistible urge to do one of these branding campaigns.

As far as I’m concerned, this is just fine.

The branding campaign will be a bit of innocuous

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