The 2009 Bully Award Winner Is...

The 2009 Bully Award for Outstanding Achievement in Advertising and Marketing Bullshit -- the Turd d'Or -- goes to the "Breathtaking" Pepsi design document.

Several months ago, when this document became public, I got a nice chuckle out of it, as did many advertising and marketing people.

Recently, in reviewing the nominees for the Bully Awards, I had the opportunity to take a closer look at it