Last week, the 2009 Bully Award for Outstanding Achievement in Advertising and Marketing Bullshit -- the Turd d'Or -- went to the "Breathtaking" Pepsi design document.
It's hard to understand how something like this comes into being, but I think I've figured it out.
I call it "the malignant cumulative effect of tiny misdemeanors."
Baseball provides us a good example. For years baseball
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