A few weeks ago, in a piece called The Age Of The Complicator, Part 4 I said, "we have to remove the word branding from our vocabulary. It has lost its meaning... "
If you need further evidence, I urge you to read Time To Rewrite The Brand Playbook For Digital in Ad Age this week.
It's been a long time since I've enjoyed a piece of highfalutin' baloney as much as I enjoyed this thing.
The
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