If you've read my semi-brilliant book The Ad Contrarian, (which you can download free here) you know that one thing I believe is that advertising is more productive when it's focused on changing behavior, not attitudes.
I recently read a very interesting piece by a smart ad guy named Rory Sutherland. The piece is about Behavioral Economics and how understanding human behavior can make us very
Tidak ada komentar:
Posting Komentar