Rabu, 17 Maret 2010

Stinkability

Yes, my friends, sometimes even bloggers are right.

About a year and a half ago, the brilliant editorial staff here at Ad Contrarian world headquarters commented on Bud Light's "Drinkability" campaign:
Their "Drinkability" campaign is awful. This is what happens when you let researchers into creative meetings.

"Drinkability" is not a word that an actual human being would use. Only an MBA would

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