Kamis, 10 Juni 2010

Advertising's Degenerative Disease

Last week, Apple surpassed Microsoft as the world's most valuable technology company.

I've never done work for either of these firms, but they seem so different to me it's hard to think of them as being in the same business.

I was trying to understand what made them feel so dissimilar to me. I think it's craftsmanship.

It seems to me that Microsoft is a company run by a businessman. Apple is a

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