I know I'm like totally old school and out of it and a big old dinosaur, but I thought marketing was supposed to be about selling stuff. Silly me.
So wasn't I all red-in-the-face and feeling like a dork when I read an interview in BrandWeek with Pepsi's marketing director. The interview was about their much ballyhooed "Refresh Project" -- which, in my churlish opinion is a big cynical gimmick to
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