Still Fawning Over Obama

Since my political instincts are hopeless, and since today may turn out to be the last day of the Democratic party's race for the nomination, with any luck this will be my last political post for a while.Months ago, we commented on how the media was fawning over Obama (see Words and Pictures.) Now even Democratic insiders are noticing it and expressing outrage.For some good laughs, and an example

Hillary's Dilemma

Nothing Hillary is doing or saying is having any traction against Obama. The Clinton campaign must have tried out 5 different strategies in the past month alone, and nothing is working. There is a lesson here for advertisers about the heirarchy of message impact.Obama is clearly the emotional choice among Democrats. Hillary will never beat him at the emotion game and should stop trying.Her

Research Knuckleheads

Pollsters were wrong -- some by more than 10% -- in their predictions of the outcome of the Democratic primary in New Hampshire.You'd think that with all the money these guys make, and the inflated sense of importance they have, at least they could count correctly. Answering the question "how many?" is so much easier than answering the question "why?"And yet gullible marketers still rely on these

A Good Laugh

One of the so-called advantages of the web is that you can be more precise in your message. You can move at "internet" speed.So it gave me a good laugh to find this on my Yahoo home page this morning.SUBSCRIBE TO THE AD CONTRARIAN

TAC Maintains Perfect Record

Nothing The Ad Contrarian has ever written or said about politics has been correct. He kept his perfect record intact with the prediction of an Obama win in New Hampshire.When it comes to politics or driving directions, listen to what TAC says and do the opposite.SUBSCRIBE TO THE AD CONTRARIAN

Words And Pictures

Here's how to tell that the media have fallen in love with Barack Obama. It's in the photos.In the past few days, worshipful pictures of Obama have appeared on the front page of The New York Times and Newsweek. Yesterday a huge, beautiful Norman Rockwell-like picture appeared on the front page of the Times. It was Obama reaching out for the hands of beatific supporters. An American flag is draped

Change vs Experience

The pundits are reading the polls from Iowa and telling us that Obama beat Clinton because people were more interested in change than experience. Now Hillary is altering her strategy to represent herself as an agent of change.TAC predicts this strategy will fail in New Hampshire. Like so many marketers -- and candidates -- TAC thinks they are confusing cause and effect.People didn't prefer Obama