Hate To Say I Told You So, But...

New research from Media Life magazine confirms what TAC has been saying for quite some time about ad skipping. TAC has estimated that about 1.6 to 1.9% of spots are missed because of TiVo-ing and the like.Here's what Media Life (Jan 11, 2008) says:"Nearly all ads are viewed in DVR homes. "For the longest time the great fear among the broadcast networks and advertisers was that ad-skipping

Sky Still Not Falling

From The Hollywood Reporter, Dec. 27, 2007: "A study by Palisades Media Group (owned by Nielsen) suggests that despite the growth of digital video recording devices, DVRs are not drastically affecting the viewing of commercials, even time-sensitive or seasonal messages."Now there's some big news. We've only been reporting this for months. See "Nailed", "The Sky Is Not Falling" and "Sky Not