Jumat, 12 Maret 2010

Friday Follies

A Close Shave In Florida
Megan Barnes was arrested in Florida last Friday after causing a two-car crash. 

She was on the way to meet her boyfriend and she "wanted to be ready." So she was shaving her pubic area while driving. Yes, you read that right.

But wait, there's more.

The previous day, Barnes was convicted of drunk driving. Oh, and she was also convicted of driving with a suspended

Rabu, 10 Maret 2010

Brand Babble Meets Digital Drivel

A few weeks ago, in a piece called The Age Of The Complicator, Part 4  I said, "we have to remove the word branding from our vocabulary. It has lost its meaning... "

If you need further evidence, I urge you to read Time To Rewrite The Brand Playbook For Digital in Ad Age this week.

It's been a long time since I've enjoyed a piece of highfalutin' baloney as much as I enjoyed this thing.

The

Selasa, 09 Maret 2010

Changing Behavior

If you've read my semi-brilliant book The Ad Contrarian, (which you can download free here) you know that one thing I believe is that advertising is more productive when it's focused on changing behavior, not attitudes.

I recently read a very interesting piece by a smart ad guy named Rory Sutherland. The piece is about Behavioral Economics and how understanding human behavior can make us very

Senin, 08 Maret 2010

Spin Citi

Last year, our generous representatives in Washington took 45 billion of our dollars and gave them to Citigroup so they could stay afloat.

Now Citigroup has a new online strategy for restoring themselves to that special place in our hearts for companies that really care about us.

A component of their strategy is a blog by their ceo -- some guy named Vikram Pandit (rhymes with bandit.) Pandit

Kamis, 04 Maret 2010

Bummer For Marketers: We Gotta Do Something.

Here's some big news.

According to an article in Ad Age last week called Why Measurement Alone Will Not Lead To Better Marketing, stuff doesn't automatically get better because we measure it. Apparently, to make it better, we have to do something.

What a bummer.

I guess this means that taking your temperature doesn't make your sore throat go away. And a longer tape measure will not make you

Selasa, 02 Maret 2010

In The Year 2015

If you're looking for a good reason to stick a knife in your head, I highly recommend an article in this week's Ad Age about the future of the agency business.

In a piece called What Will Agencies Look Like in 2015 we learn that, once again, everything is going to change! Imagine that. (Apparently, trade pubs stay in business by validating hysterical readers' fears that everything is always

Senin, 01 Maret 2010

The Revolting Taste Of Sour Grapes

A million years ago, FCB in San Francisco was the largest ad agency office west of the Mississippi. The guy who ran the creative department was named Mike Koelker. Mike did some incredible work, particularly for Levi's, when that brand was on top of the world.

I never worked for or with Mike, but I did have the good fortune to meet him socially. He was a very smart guy. One day a group of us