Account Planners Gone Wild

The same day I posted "Smelly Volvo Families" an article appeared in Ad Age about the new Volvo campaign.The article was about how Volvo's agency developed the idea for its new campaign. Apparently, the agency interviewed valet car parkers to find out what Volvo owners are like. I swear this is not a joke. Valet car parkers.I wonder what planning genius came up with this idea.They enjoyed many