Sky Not Falling, Update

In 2003, Forrester Research (see Nailed) estimated that DVR's would be in about 26% of homes by now.In fact, Nielsen reported earlier this year that DVR's were in 17% of homes. About 1/3 fewer than Forrester had predicted.Always remember that without change nobody needs research. Consequently, it is baked into the DNA of research companies to emphasize (and, unfortunately, sometimes exaggerate)