Terrestrial Locomotor Performance

What happened to the simple declarative sentence? Why can't people talk straight? Do they think they sound smarter by talking in dense, incomprehensible jargon?Not long ago I wrote "Everything You Need To Know About Branding On One Little Page." In doing so I came upon a book called Kellogg on Branding: The Marketing Faculty of the Kellogg School of Business. In an excerpt from the book, I found