The Backlash Will Come

It's not going to take advertisers long to figure out that on-line display advertising has been a failure as an interactive medium (see Two In A Thousand.) It can't sustain its growth for long with a response rate under 2 in a thousand unless it's willing to take big cuts in cpm.Right now, we're still in the frenzy part of the adoption cycle in which every marketer thinks she has to be doing