Marketing To Yourself

One of the great joys of being in the advertising and marketing business is the power to market to yourself.So if you're young and work for an NBA team, you blast the hip-hop music in the arena even though the average season ticket holder is an over-50, fat-ass white guy.And if you work on a car account, you write a spot your friends will think is cool, even though no one under 25 can afford a