Stick a Knife in My Head

We’ve been ranting for quite some time about how advertisers are missing a huge opportunity by always targeting young people.In short, people over 50 have 77% of the money and are the target for about 10% of all advertising (see "Aiming Low.") According to The New York Times it looks like some companies are starting to wake upHowever, with their typical heavy hand, most marketers will blow their