Big News from Brandweek

Stop the presses! Here's some huge news. Consumers favor brands that offer them good quality at a low price! Oh my god!"The 26,000 men and women polled... showed a strong inclination to brands that either saved them money or were perceived as having good value" is how Brandweek reported it.A company called Brand Keys did the survey. Apparently, they had to poll 26,000 people to figure this out.