I was talking to a young lady the other day. She went to a great college, studied advertising, and now has a job in an agency. She expected the ad business to be full of oddballs, eccentrics, and iconoclasts -- like in the movies.Instead, she said, everybody repeats the same 10 cliches, drops the same 3 agency names, and talks about the same ads.One of the problems is that it's getting harder to
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