From Ad Age, October 17, 2008
TiVo CEO Says End Is Nigh for TV Ads
TiVo CEO Tom Rogers did everything but hang an "end is near" sign around his neck as he tried to rouse a Saturday morning breakfast crowd at the Association of National Advertisers annual conference with warnings of fast-approaching doom for conventional TV ads.
At issue is whether DVR penetration is about to reach the tipping
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