How To Sell Great Creative: "Let's Do It On The Floor"

In the first part of this series, The Big Show, I talked about how big presentations are the death of good ideas. Today, an interesting lesson I learned from a couple of oddballs.At one point in my career I was creative director for the US operation of an Australia-based agency called Mojo.Mojo was recognized as one of the world’s really good creative shops. It was named “International