How To Sell Great Creative: Ego and Failure

In Wednesday's post, I talked about a simple, sensible way to present creative work more successfully. Today, why this is a virtual impossibility in most agencies and with most clients.At every client organization there is one person who is the real decision maker. In some companies it's the cmo. In some companies it's the ceo. In some companies it's the brand manager. Their title is irrelevant.