Jumat, 17 Oktober 2008

Myth Of Web Metrics

We are often told that the big advantage of web marketing is that it is so easily measurable.Bullshit.I have a very simple little blog here. All I want to know is how many people visit it each day. I can't imagine a simpler piece of data to ask for -- no calculations, no processing, no complicated algorithm, just a simple count.And yet, I cannot get a verifiable number.If I install a counter I

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