Dopey Digital Diva Dumbness

Today's sermon is about a story in Ad Age called "Wired Women an Untapped Goldmine for Package Goods." The thrust of the story is that package-goods marketers are missing out on a huge bonanza by not spending money to reach "digital divas" on line. Apparently MicroSoft, MindShare and Ogilvy teamed up to convince gullible package-goods clients to piss away money on social marketing and other