The 3 Numbers You Have To Know

How Ad Agencies Make Money, Part 2.Yesterday we started a series on the economics of the ad business. It's not meant to be in-depth or technical, but just a simple overview for non-financial types.I am constantly amazed that people who've worked in the agency business for 10 years or more have no idea of the economics of the business. They've heard all the terms but are not really sure what they