I Don't Like It

Back when I was a creative director I always used to get into arguments with copywriters and art directors. They'd show me something and I'd say, "I don't like it."Then we'd debate whether it was okay for me to kill an idea just because I didn't like it, or whether I needed a reason for not liking it.I was reminded of this last week when I read a piece in Adweek called "Why Do Clients Deserve The