A Dead Kind of Car Company. A Dead Kind of Car.

Advertising that is really good gives you a reason to prefer a product when there is no reason.That's what Hal Riney did with Saturn.He took a mediocre vehicle from a sclerotic manufacturer, and brilliantly turned it into a desirable quantity. He did it with his unique blend of plain-talk, humor, beauty, and bullshit.At one point Saturn had owners from all over the country driving to Spring Hill