Don't Say I Didn't Warn You

1. The hotter the climate, the colder the conference room.2. The smaller the account, the larger the committee.3. The dumbest person in your agency will someday be your client.4. The consumer has become resistant to marketing, right? Bullshit. Here’s what the consumer has become resistant to: generic, undifferentiated products supported by smug, benefit-free advertising.5. Retailers have learned