Branding's Final Absurdity?

The Ad Contrarian is on vacation until Monday. This post appeared in January of 2008.There's very little fun left in the ad business. But one of the big chuckles we still get (secretly) is watching our clients go through crazy "branding" exercises.These con games last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes.Nonetheless