Selasa, 04 Agustus 2009

Why Can't Marketers Talk Straight?

I sometimes play a game. As I'm walking down a street, I look at how people are dressed and divide them into two categories: those who are trying to stand out, and those who are trying to fit in.

I do a similar thing when I interview people. I listen to their language and analyze whether they are trying to cloud or clarify.

One way we can tell that the marketing and advertising industries are

Tidak ada komentar:

Posting Komentar