Selasa, 11 Agustus 2009

The Laziness Of Global Advertisers, Part 2

Yesterday we began a series called "The Laziness Of Global Advertisers." I wrote it as a 3-part series, but I condensed the final two parts into this one.Here's a good laugh from The Wall Street Journal:"For a global marketer...There is a whole infrastructure that you need to adapt and change ads (emphasis mine - TAC) so you can successfully market around the world," says Robert LePlae, president

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