A few years ago I wrote a post for this blog, and a chapter for my book (it's free here) called "Precision Guessing." The thrust of the article was that, despite our pretensions, advertising and marketing people know almost nothing about human behavior.
Of course, we pretend we do and we have invented a whole lexicon and area of practice (account planning) built around our supposed knowledge.
Tidak ada komentar:
Posting Komentar