Kamis, 21 Januari 2010

I Don't Know and I Don't Care

Yesterday I wrote
"It is possible that all the front-end work we do to find a suitable brand strategy is terrifically valuable and leads us to brilliant insights that inform our marketing decisions and make our advertising far more effective.  And it is equally possible that it is all a bunch of crap.
As far as I know, there's no scientific evidence either way."
The motivation for writing this

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