Rabu, 27 Januari 2010

The Planning Controversy Continues

As I expected, I got a lot of push-back yesterday on my post about account planning. It seems to have come mostly from planners, which is also to be expected.

The comments seemed to fall into 5 primary areas. I'll sum up the crux of the criticism, then give a sample from a comment, then respond.

1. As a "creative chauvanist," how can I criticize account planning for being based on opinions...

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