Dear Mr. President

Dear Mr. President,

Congratulations on completing your first year in office.

I know you've had a tough week.  As your trusted advertising counselor, I feel obligated to write you this memo because I think you're getting bad advice.

I know nothing about politics or policy. But I know something about human behavior. It's kinda my job. I think I know what's going wrong, and how you can fix it.

I