Does Your Brand Truly Care? Truly?

Last weekend I read a blog post in the American Express Open Forum. It was called Serving Is the New Selling: How to be a 'Brand Butler.'

That's right -- a 'Brand Butler.'

Here's what I learned...
"...customers expect that the brands they do business with truly care." Thank goodness someone in marketing finally gets it!

I want my brands to truly care about me! That's right, ME! I've had it