Rabu, 11 Agustus 2010

The "Give-Up" Strategy, Part 2

If you can't hit homers, declare that the object of the game has changed, and it's really all about good bunting. There are a number of popular beliefs behind new age, web-centric marketing thinking. They include the following:
The era of mass marketing & advertising is over
Markets are "conversations"
Consumers seek "relationships" with brands
The furtherance of this relationship is

Tidak ada komentar:

Posting Komentar