Kamis, 26 Agustus 2010

Leveraging Anxiety, Part 3

In the first two episodes (one and two) of this exciting story, we alleged that:
Creating client anxiety about the future helps keep us employed.
We maintain this level of anxiety by frequently declaring that something new "will change everything."
In fact, the things that are supposed to change everything generally have a modest effect on overall consumer behavior.
Then we asked the question

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