A Banner Day (Not)

On September 21, 2007, in a post called The Backlash Will Come we wrote the following:It's not going to take advertisers long to figure out that on-line display advertising has been a failure as an interactive medium (see Two In A Thousand.) It can't sustain its growth for long with a response rate under 2 in a thousand unless it's willing to take big cuts in cpm... It may not be this week or