Conversation With A CEO

The following is an imaginary conversation between The Ad Contrarian and a company CEO.CEO: Okay, why did you drag me down here?TAC: I want to talk to you about advertising.CEO: I have a marketing department for that.TAC: Advertising is too important to be left to the marketing department.CEO: What's so important about it?TAC: It's your company's public personality. Nothing's more important.CEO: