Three Words

In a post yesterday, Seth Godin defined "great marketing" in four words: Make Big Promises, Overdeliver. In the blog he said, "If you can define great marketing in fewer words than that, you win."I don't know what I win, but I'd like to take a crack at it.There's a blues song that goes like this:Feelin’ goodFeelin’ goodAll the money in the world spent onFeelin’ good*The guy who wrote that lyric