2009: Best Year Ever For Alibi Advertising

Yesterday we described alibi advertising, and predicted 2009 would be its shining moment.Here's why:1. When business goes bad, companies go crazy. Activity passes for progress; delusions pass for ideas.It's so much easier to be reactive than to develop a strategy. There is not a company in America today that isn't considering throwing away/canceling/radically reducing its ad program. However,