Schizobranding

I know two guys named "Tommy."One is funny, cheerful, and charming. One is sullen, negative, and unpleasant.The name "Tommy" has no singular meaning for me. It denotes two different people who are completely unrelated.I know two companies named "Taco Bell."One is on television. It is clean, cheerful, and makes nice looking food.One is in my neighborhood. It is dirty, disgusting, and I would never