The Complicators Have Won

There are two kinds of people -- simplifiers and complicators.Simplifiers have the ability to distinguish between the essential and the irrelevant. Complicators cannot.In advertising, simplifiers are indispensible. Complicators are disastrous.The advertising business is now in the hands of complicators.From The New York Times, December 2, 2008:...a new breed of companies is...creating hundreds of