6 Things A Creative Director Needs To Know

TAC has been making presentations and missing airplanes all week. Here's an oldie.Six things you need to know if you're going to be a happy, healthy creative director.1. Hiring is everything.If you have terrific people, the advertising business isn’t that difficult. If you have mediocrities, advertising is impossible. For your own self-preservation you must get rid of bad people and hire good