Leveraging The Brand

Now that The Ad Contrarian is a huge brand (yes, we spent almost a full day on the AdAge Power 150 just last week. Unfortunately, since then we've been dropping like a dead rat who swallowed a bowling ball) the board of directors here at Ad Contrarian global headquarters is convinced we need to monetize our brand.We've got the TAC book and the TAC blog (together they have earned us a nifty little