The Advertising-Swine Flu Connection

The idiocy of the past 10 days over swine flu is not an isolated episode.We are living in an era of hysteria -- health hysteria (swine flu, SARS, mad cow); political hysteria (terrorists, Wall Street); and, yes, advertising industry hysteria.The hysteria is fueled by frenzied media agitation, promiscuous experts, and a gullible audience.The common denominator is absence of perspective.The ad