Why They Think We're Idiots

If you've been in business for a while, you've probably noticed that a lot of people in finance, operations, production, and engineering think that we in marketing and advertising are one small step above reptiles.They smile condescendingly when we talk. They give each other "the look" when we haul out our patter. They speak to us as if we're mildly retarded 8-year-olds.Unfortunately, they have