3 Words That Should Scare Every Client

If John Wanamaker were alive today, he might re-state his famous maxim:"I know half of what my agency tells me is bullshit, I just don't know which half."If you're feeling that way, here's a tip.Anytime someone at the agency starts a presentation with the words "Consumers told us..." that's a good time to get out the boots and shovels.You see, the key to success in the ad business for the past