"What Is Good Creative And How Do I Get It?"

(I was rummaging through my laptop the other day and I found a talk I gave to a group of ad agency owners a few years ago on the subject of creativity. I have done a tiny bit of editing to get it up to date. Other than that, it remains as it was.)The subject matter of my talk this morning is "What is good creative and how do I get it?"My intent is to take us through a course of logic in the hope